Beauty Haul Mart
2023 | Tangerang, ID
Beauty Haul Mart - Taking inspiration from the aesthetic of a minimart, our plan is to create unique product displays that evoke the feeling of being inside a convenience store.
Fridges will play a vital role in enhancing the concept's "convenience store" theme.
Layout Plan, 3D Design, Production, and Installation
Our main challenge on this project is how to choose suitable materials that would last a long time, especially the materials for the flooring, which initially involved a combination of two colors of tiles, had to be changed to a single color due to the discontinuation of the production of one of the colors. This minor alteration, however, did not alter the mood of the main concept theme of the store.
Another challenge was using materials that could easily be sourced from vendors located in cities outside Jakarta. This approach aimed to facilitate future store planning in various cities across Indonesia for the client.
The desired ambiance was to achieve a cool atmosphere with a touch of warmth. This was accomplished by combining two types of lighting and incorporating natural elements into the finishing fixtures. These efforts were made to create a welcoming feel for potential customers at the Beauty Haul store.