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acmé de la vie
ADLV

2023 | Jakarta, ID

PROJECT

RATIONALE 

The core concept for the first-ever ADLV store in Indonesia is their slogan - "Climax of Youth."

We explored the concept and came up with

"The Playground" as our theme.

We wanted to showcase youthful, brave, and free creativity by using unconventional materials and shapes. The product display area was cleverly designed to resemble ordinary playground items such as monkey bars, a rock climbing area, a see-saw, and other features.

PROJECT TIMELINE

45 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design,  Production, and Installation

LOCATION

Jakarta, Indonesia

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To further elevate the appearance, we integrated some modern technology to capture visitors' attention and provide them with a fresh shopping experience, including a rotating mirror, interactive animated LED bars, and a dino egg that can make sounds and playful movements whenever people pass by it.

The end result is something we proudly call "Aesthetically Abandoned."

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Concept & Initial Design by VERSHOME
Creative Director Roni Timothy
Lead Designer Risa Agustin
Designer Irfan Hardiansyah, Agres Lestari
Project Manager Reynaldi Ricardo
Graphic Designer Rizaldi Putra
Technology Installation VOC Studio
Photographer Fine Projects

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