ÅLAND
Grand Indonesia
2024 | Jakarta, ID
PROJECT
RATIONALE
Dominated by ÅLAND's signature blue color and bold accents of red, yellow, and white, this pop-up store was designed to burst with playful energy.
The overall look aligns perfectly with ÅLAND’s #PlayAland slogan, creating a dynamic
and engaging atmosphere that invites shoppers to explore.
PROJECT TIMELINE
61 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Carefully crafted displays and fixtures enhance the shopping experience, immersing customers in a fun and creative journey while bringing the brand’s essence to life.
The store design features non-symmetrical fixture layouts with a storage area that has a unique parallelogram shape. Unlike the usual rectangular design, these unconventional elements allow the designers to achieve a sleek and organized look, complemented by a giant transparent “A” structure filled with more than 100 blue and white balls, making the booth stand out even more.
Production and Installation by VERSHOME
Concept and Initial Design by ÅLAND Team
Creative Director Roni Timothy
Designer Agres Lestari, Ragnall Mayer
Project Managers Gladys Abellya
Graphic Designers Rizaldi Putra
Photo by Fine Projects
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
