% ARABICA
2024 | Jakarta, ID
PROJECT
RATIONALE
%Arabica’s booth at Art Jakarta was designed to maximize the 45m² space provided while maintaining their signature minimalist, clean design aesthetic and incorporating a touch of %’s branding.
This project’s challenge lay in coordinating closely with both the % Indonesia team and the global % principal. Given the short project timeline, we were tasked with refining a previous design studio’s work that was not fully functional and fell short of global standards. Due to the accelerated production timeline, certain design elements could not be altered.
PROJECT TIMELINE
8 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Despite these constraints, we successfully delivered the project on time, captured the client’s brief, and created an optimized booth for % at Art Jakarta. This design was intentionally crafted as a smart, modular solution, ensuring flexibility and reusability for %’s future projects.
The %Arabica booth at Jakarta Fashion Week 2025 was thoughtfully designed to create a comfortable and exclusive space where VIPs could elevate their coffee experience. Staying true to %Arabica’s signature minimalist aesthetic, the booth showcased clean lines, a sleek white palette, and warm wood accents—a perfect reflection of the brand’s identity.
Subtle touches of natural materials added a sense of warmth and balance, offering a serene retreat amid the vibrant energy of the event. Whether indulging in a quick espresso or taking a moment to unwind between shows, the booth embodied %Arabica’s global reputation for exceptional quality and design, seamlessly blending style and comfort in the heart of the fashion world.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Ragnall Mayer
Project Managers Deny Timothy
Graphic Designers Rizaldi Putra
Photo by Fine Projects
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