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PROJECT
RATIONALE
The %Arabica booth at GIIAS 2025 brought a sleek, striking presence that stood out in the middle of the automotive showcase.
The triangular facade with dual-sided logo placement gave strong visibility from different angles, turning the booth into a clear visual anchor in the crowd.
PROJECT TIMELINE
62 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia






Warm wood accents softened the clean, modern lines of the structure, creating a welcoming atmosphere where visitors could slow down and enjoy their coffee. This balance of precision and warmth reflected %Arabica’s signature identity: minimalist yet inviting. More than just a coffee counter, the booth became a destination where design met coffee, leaving a lasting impression of %Arabica at GIIAS 2025.




Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Rubby Nirwana, Ragnall Mayer, Agres Lestari
Project Managers Gladys Abellya
Graphic Designers Rizaldi Putra
Photo by Fine Projects
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