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beauty haul
MART

2023 | Jakarta, ID

PROJECT

RATIONALE 

BeautyHaul Mart's signature blue color returns once again at their second event with a more cheerful concept, conveying the modern mart theme as the core.

The iconic red-haired guy gimmick, along with alternating neon lights featuring discount symbols, invites people to the entrance gate with a design that resembles a BeautyHaul shopping bag.

PROJECT TIMELINE

98 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design,  Production, and Installation

LOCATION

Jakarta, Indonesia

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Not only that, the BeautyHaul shopping bag was also the main inspiration for the stage design of this event. The flying boxes on the stage's side also add an exciting element to the design.

When it comes to beauty, all we can think of is BeautyHaul Mart. Shopping? #BeautyHaulAja 

Production and Installation by Vershome
Creative Director Roni Timothy
Lead Designer Agres Lestari
Designers Gladys Abellya, Devany Liora
Project Managers Reynaldi Ricardo, Deny Timothy
Graphic Designers Rizaldi Putra, Celline Christina
Tech Art Installation by  VOC Studio
Photographer by Fine Projects

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