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beauty haul
MART
2023 | Jakarta, ID
PROJECT
RATIONALE
BeautyHaul Mart's signature blue color returns once again at their second event with a more cheerful concept, conveying the modern mart theme as the core.
The iconic red-haired guy gimmick, along with alternating neon lights featuring discount symbols, invites people to the entrance gate with a design that resembles a BeautyHaul shopping bag.
PROJECT TIMELINE
98 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Not only that, the BeautyHaul shopping bag was also the main inspiration for the stage design of this event. The flying boxes on the stage's side also add an exciting element to the design.
When it comes to beauty, all we can think of is BeautyHaul Mart. Shopping? #BeautyHaulAja
Production and Installation by VERSHOME
Creative Director Roni Timothy
Lead Designer Agres Lestari
Designers Gladys Abellya, Devany Liora
Project Managers Reynaldi Ricardo, Deny Timothy
Graphic Designers Rizaldi Putra, Celline Christina
Tech Art Installation by VOC Studio
Photographer by Fine Projects
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
TWC 2020 Online
2020
Set Decor for Online Events
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