Beauty Haul Mart
2023 | Tangerang, ID
PROJECT
RATIONALE
Beauty Haul Mart - Taking inspiration from the aesthetic of a minimart, our plan is to create unique product displays that evoke the feeling of being inside a convenience store.
Fridges will play a vital role in enhancing the concept's "convenience store" theme.
PROJECT TIMELINE
110 days
PROJECT SCOPE
Layout Plan, 3D Design, Production, and Installation
LOCATION
Tangerang, Indonesia
Our main challenge on this project is how to choose suitable materials that would last a long time, especially the materials for the flooring, which initially involved a combination of two colors of tiles, had to be changed to a single color due to the discontinuation of the production of one of the colors. This minor alteration, however, did not alter the mood of the main concept theme of the store.
Another challenge was using materials that could easily be sourced from vendors located in cities outside Jakarta. This approach aimed to facilitate future store planning in various cities across Indonesia for the client.
The desired ambiance was to achieve a cool atmosphere with a touch of warmth. This was accomplished by combining two types of lighting and incorporating natural elements into the finishing fixtures. These efforts were made to create a welcoming feel for potential customers at the Beauty Haul store.
Production and Installation by VERSHOME
Concept by Beauty Haul Creative Team & Vershome
Creative Director Roni Timothy
Designer Luh De Risa Agustin, Ilhan Zachli, Shania Jessy
Project Manager Reynaldi Ricardo
Graphic Designer Dewi Sakaji
Photo by Fine Projects
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