Cardinal

2026 | Jakarta, ID

PROJECT

RATIONALE

The Cardinal Train Booth concept represents CARDINAL’s ongoing transformation, expressed through a train moving along a monorail as a symbol of a renewed identity.

Each stop reflects a continuous journey, presenting a modern perspective and an elevated retail experience that feels progressive and forward-looking.

Making its first stop at Plaza Blok M, CARDINAL collaborates with four local fashion figures, strengthening its presence within Indonesia’s contemporary style scene. The train-inspired concept reflects Jakarta’s urban pace, dynamic, mobile, and constantly evolving.

PROJECT TIMELINE

16 days

PROJECT SCOPE

Layout Plan, 3D Design, Production, and Installation

LOCATION

Jakarta, Indonesia

Each train door is designed as a dedicated display zone, turning functional elements into curated showcases for CARDINAL’s apparel. A custom compartment, inspired by train luggage storage, also serves as a concealed stock area, seamlessly integrating operational needs into the overall spatial narrative.