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PROJECT
RATIONALE
CELCIUS' 35m² main booth embodies an experimental architectural approach, making a bold branding statement.
The fabric façade showcases a sleek grid pattern, with the CELCIUS logo prominently displayed at its center for maximum impact.
PROJECT TIMELINE
69 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
The booth’s aesthetic blends modern stainless-steel finishes with wood-grain textures, creating a harmonious balance across the furniture and fixtures.
Key design considerations include optimizing circulation for a comfortable flow within the space, while constructing the 6-meter-tall booth to ensure it is both safe and weather-resistant.
The booth is designed to withstand outdoor conditions such as sun and rain, all while adapting to uneven terrain.
Production and Installation by VERSHOME
Concept and Initial Design by VERSHOME
Creative Director Roni Timothy
Designers Travis Tandy, Irfan Hardiansyah
Project Managers Nicole Herman, Grace Yohana Berlian Agustin
Graphic Designer Jennifer Christi
Photo by Fine Projects
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