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SOMETHINC
Complexion

2023 | Jakarta, ID

PROJECT

RATIONALE 

In line with SOMETHINC’s new product launch campaign for the Tinted Sunscreen COPY PASTE, we have been tasked with creating a booth to showcase and introduce the product to raise awareness.

To attract visitors’ attention and highlight the brand’s existing purple color identity, we designed the booth with a visually striking element – we created a dummy of the product. We made it as if it was pouring its content over the ceiling, infusing a fresh color into the space.

PROJECT TIMELINE

55 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design,  Production, and Installation

LOCATION

Jakarta, Indonesia

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Inside the booth, we implemented a wall display shaped like the product’s bottle to introduce the packaging. Additionally, a well-placed mirror allows visitors to try on the products. Beyond showcasing the packaging, we incorporated an innovative installation – a padded wall above the partition, presenting the 12 different shades of the product. The layered ceiling mimics the product’s texture, softness, and lightweight feel on the skin

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Production and Installation by Vershome
Creative Director Roni Timothy
Lead Designer Agres Lestari
Designer Gladys Abellya
Project Managers Deny Timothy
Graphic Designers Rizaldi Putra
Photo by Tristan Salim

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