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Emina

2023 | Jakarta, ID

PROJECT

RATIONALE 

Emina's signature catchphrase has always been "Beauty Bestie."

This time, we were entrusted with designing a brand booth specifically for teenagers at JakartaxBeauty 2023. The aim of creating this design is to ensure that people leave this booth with a positive first impression

PROJECT TIMELINE

39 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design,  Production, and Installation

LOCATION

Jakarta, Indonesia

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The booth features colorful translucent acrylic elements with

a scientific laboratory theme, giving it a distinctive look.

Emina's trademark colors and characteristic vibrant and vivid supporting colors served as primary references in this booth design.

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A unique component of this booth, setting it apart from others, is the Interactive Mirror by VOC Studio. This mirror displays different gradient colors from all Emina items and has become a focal point, capturing visitors' attention.

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Concept & Initial Design by Vershome
Creative Director Roni Timothy
Lead Designer Travis Trandy
Designer Irfan Hardiansyah, Devany Liora
Graphic Designer Jennifer Christi

Project Manager Nicole Herman
Technology Installation
VOC Studio
Photographer Tristan Salim

Other Projects

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Pintu

2022

Outdoor Booth

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25th Biscuit Orang Tua

2020

Photo Corner

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TWC 2020 Online

2020

Set Decor for Online Events

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