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Flavorlab

2025 | Jakarta, ID

PROJECT

RATIONALE 

The Flavorlab booth was designed to translate the brand’s identity through form, materiality, and spatial flow. Bold geometry, metallic silver finishes, and signature light blue linework define the structure, reflecting one of Flavorlab’s core brand colors.

Its layout was carefully planned to accommodate multiple activations while maintaining smooth circulation. Each zone invites visitors to explore, interact, and experience Flavorlab’s product offerings with ease.

The main bar serves as the visual and experiential anchor, especially during live bar takeover sessions led by the League of Aspiring Barista winner. while membrane lighting above the bar enhances the focal point and elevates the overall atmosphere.

PROJECT TIMELINE

58 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design,  Production, and Installation

LOCATION

Jakarta, Indonesia

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An immersive photo spot adds another layer to the experience. Composed of laboratory instruments and barista tools, the installation reflects Flavorlab’s core identity by blending beverage craftsmanship with experimentation and precision.

During this SIAL InterFOOD event, Flavorlab proudly received the “Remarkable Booth Design Award.”

Production and Installation by VERSHOME
Creative Director Roni Timothy
Designers Ragnall Mayer, Chelsea Caitlin
Project Manager Nicole Herman
Project Officers Grace Sianturi, Jordan Valino
Graphic Designer Jennifer Christi
Photo by Fine Projects

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