PROJECT

RATIONALE 

In 2019, we have worked with Frank & co. Jewelry at the prestigious annual Jewelry exhibition, Dazzling Jewelry Festival 2019. “Can the young people buy a piece of jewelry?" this message became a concept for us. Frank & co. want to say that their brand does not only sell jewelry.

At high prices but is also varied and can be reached by teenagers. The Infinity room model that we picked up was inspired by the triangular "Diamond". Built with the installation of lights inside and using QR Codes as an activity tool that we design such as hanging QR Codes that light up, making the installation creative and interactive as a way to attract the authors.

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They can also write their "love letter" that has been provided and will get a special gift from the DJF2K19 team. So much experience of entrants when entering into this installation.

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From February - November 2019, there were 7 installations built by us in different places. (Jakarta Senayan City, Central Park, Mall Kelapa Gading, Summarecon Mall Serpong, Summarecon Mall. Bekasi, Paskal Shopping Center, and Mall Olympic Garden.

PROJECT TIMELINE

27 days