Mamitoko Dine-in Cipete
2023 | Jakarta, ID
PROJECT
RATIONALE
Mamitoko Dine-in is located at Jl. Cipete Raya no. 16, South Jakarta.
It introduces a new concept for dessert enthusiasts, featuring a homey theme that proudly presents 'a mother’s love in every bite'.
PROJECT TIMELINE
120 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
In 2021, the Vershome team gave the Mamitoko store facade in Cipete a fresh look. During this period, the store catered to customers with a take-away concept.
That same year, Mrs. Desiree Tarigan dreamt of owning a dessert shop that could warmly welcome guests to savor her dessert creations.
Her dream came true in 2023, and she once again collaborated with Vershome team to bring the first-ever Mamitoko Dine-in concept to life.
She actively supervised and made significant contributions throughout the process, beginning from ideation and layout planning, to 3D design visualization, and interior production.
The most significant challenge of this project was the conversion of the outdoor foyer area into an indoor dessert shop with a low-ceiling construction.
This demanded intense coordination with the civil engineering team to ensure that the purchasing flow at Mamitoko Dine-in aligned with the internal Mamitoko team's expectations.
In terms of store decoration, the Vershome design team incorporated Mrs. Desiree's paintings on the dessert shop walls, maintaining harmony between live painting and the interior design.
You can watch our interview with Mamitoko on YouTube: https://youtu.be/hw64keOUMuo
Concept by VERSHOME
Creative Director Roni Timothy
Lead Designer Travis Tandy
Designer Chen Rochelle, Devany Liora
Graphic Designer Jennifer Christi
Project Manager Nicole Herman
Interior Production and Installation by Vershome
Painting Decorations Desiree Tarigan (Mamitoko)
Photographer Fine Projects
Photo Editor Fine Project, Jennifer Christi
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