Mamitoko
2022 | Jakarta, ID
PROJECT
RATIONALE
The question we need to answer for this project is: how we design a store without walls and ceilings that look good and captivating? Simple is more is the answer.
We did numerous trials and errors with the classic profile and ended up with a square pattern, a timeless classic. We also put great effort into the details of the booth and how can an island store format Mamitoko Store can look classy and luxurious.
PROJECT TIMELINE
34 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
When thinking about the Mamitoko Store , what we wanted to show is of course Mamitoko ’s personality because in every Mamitoko product there’s always Mami’s touch just like their tagline.
Then we summarized the essence of Mami’s persona into three words: Simple, Timeless, and Classy. Through these elements, we designed the booth with a classic profile as the main element. The profile element is specially designed to make the overall look of the booth to be simple but not plain. To top it all, we integrated the colors sage green and gold to give it a classy feel.
Production and Installation by Vershome
Creative Director Roni Timothy
Lead Designer Melissa Ardani
Photographer Andrew Dre
Photo Editor Oren Wahyudy, Jennifer Christi
Model Tahlia Raji
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