Michael Kors
2025 | Jakarta, ID
PROJECT
RATIONALE
The Michael Kors Christmas installation at Senayan City made a bold impression through its grand scale and interactive movement.
Reinterpreting the classic holiday snow globe, the design features a 360-degree rotation and an internal snowfall effect that highlights the iconic Hamilton Bag. Positioned at the heart of Senayan City’s outdoor area, the installation became a visual landmark, drawing visitors in and standing out even more after dark with crisp, bright lighting.
PROJECT TIMELINE
50 days
PROJECT SCOPE
Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Clean lines and a considered structural layout allow the large-scale installation to feel open and refined. Technical elements, including mechanics and wiring, are fully concealed to create a seamless experience where the Michael Kors Christmas narrative unfolds naturally.
The installation ultimately transformed the space into a high-fashion destination, anchoring the event and elevating the brand’s holiday presence in a memorable way.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designers Agres Lestari, Zaneta Siayne Hodia, Vincent Wijaya
Project Manager Nicole Herman
Project Officers Fernando Susanto, Jordan Valino
Graphic Designer Jennifer Christi, Muhamad Farhan Ghifari
Photo by Fine Projects
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
