Molly Tea
2025 | Jakarta, ID
PROJECT
RATIONALE
Step into the Garden and immerse in the experience. This time, VERSHOME had the opportunity to design a pop-up event for Molly Tea, a tea brand from Shenzhen making its debut in Indonesia.
The event introduces the brand to the public through a stamp-collecting journey. Visitors can play themed games across different zones and exchange their completed stamps for gifts at the redemption counter.
Carrying the theme Pop-Up Garden, the experience is designed to make visitors feel as if they are stepping into a flower garden, aligning with Molly Tea’s floral tea concept.
PROJECT TIMELINE
60 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
The space is divided into areas inspired by the brand’s floral variants Jasmine, White Champaca, Gardenia, and Snowy. Each zone reflects its unique identity and expands into interactive activities for visitors to explore.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designers Gale Lourdes, Panji Anom Wardaya, Agres Lestari
Project Manager Nicole Herman
Project Officers Grace Sianturi, Victoria Abigail
Graphic Designers Rizaldi Putra, Jennifer Christi, Muhamad Farhan Ghifari
Photo by Fine Projects
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
