Mother of Pearl
2025 | Jakarta, ID
PROJECT
RATIONALE
The Mother of Pearl booth was designed with an interior approach that emphasizes organic forms, featuring curved and rounded elements as its primary visual language.
Inspired by butterfly wings and cocoons, these flowing silhouettes are brought to life through artistic decorative structures.
Taking advantage of its strategic corner location, the booth showcases a striking giant butterfly wing installation at the front corner, serving as both the focal point and a powerful visual draw.
PROJECT TIMELINE
24 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
A purple color palette, paired with iridescent accents, creates a dynamic play of light that enhances the brand’s elegant character.In the tester area, mosaic tiles behind the mirror add visual depth and create a warm, inviting atmosphere for visitors. A large visual of the founder, who is also a beauty influencer, reinforces the brand’s identity and emotional connection with its audience.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Risa Agustin, Shafa Syahada, Ichsan Maulana Putra
Project Managers Nicole Herman
Project Officer Jordan Valino
Graphic Designers Rizaldi Putra, Rahmadani
Photo by Fine Projects
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