Sensatia
2025 | Jakarta, ID
PROJECT
RATIONALE
We are thrilled to be a part in Sensatia Botanicals’s rebranding journey for their 25th anniversary.
For this remarkable milestone in their journey, VERSHOME team, together with the founders, creative directors, marketing & store team of Sensatia worked hand-in-hand in crafting a special transformation to breathe a new life into the brand, strengthening the already established brand to make it more relevant to today’s customers.
PROJECT TIMELINE
45 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design
LOCATION
Jakarta, Indonesia
With “Tropical Retreat” as the cornerstone concept, we invite all fans and loyal customers of Sensatia to immerse themselves in the artfully designed store featuring vibrant lighting and strategically placed display elements that evokes a sense of escapism within the store’s boundaries.
As a statement piece, we juxtaposed stainless steel with glazed authentic Balinese lava stone with a natural abstract pattern to create a magnificent, one-of-a-kind island table. The glossy stainless steel surface, paired with natural green stone patterns, beautifully reflects Sensatia’s brand image. On this table, we showcased Sensatia’s products, allowing customers to try them in an engaging, tactile experience that blends contemporary design with local sensibilities. The use of Balinese materials and vernacular design elements reinforces the brand’s roots while inviting a deeper connection with the space.
Throughout the store, Sensatia’s products are neatly organized by category, incorporating design elements from previous store iterations to maintain a sense of familiarity for loyal customers. We also added silver stainless accents symbolizing the 25th anniversary across several store applications, along with lighting techniques and bright wall color selections paired with wood tones to enhance the modern tropical touch.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Irfan Hardiansyah, Travis Tandy
Project Managers Nicole Herman, Grace Sianturi
Graphic Designers Jennifer Christi
Photo by Fine Projects
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
