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SKINTIFIC

2023 | Jakarta, ID

PROJECT

RATIONALE 

After establishing itself as one of the leading skincare and cosmetic brands effectively utilizing digital platforms, Skintific has now turned its focus toward offline stores.

The Skintific team approached VERSHOME with a request to design and build three island/backwall stores back-to-back at three different locations: Sogo in Mall Kota Kasablanka, Sogo in Supermal Karawaci, and Seibu in Grand Indonesia. All of this needed to be accomplished within a very tight timeline.

PROJECT TIMELINE

50 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design,  Production, and Installation

LOCATION

Jakarta, Indonesia

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SKINTIFIC
at Grand Indonesia

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SKINTIFIC
at Kota Kasablanka

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SKINTIFIC
at Supermal Karawaci

SKINTIFIC
Grand Indonesia

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The primary challenge for the designers was to create visually appealing designs while adhering to each mall's specific guidelines.

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SKINTIFIC
at Kota Kasablanka

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In the end, we opted for a modern theme that aligns with Skintific's brand, incorporating LED lights on each shelf and indirect lighting around the display table and cashier area. 

SKINTIFIC
at Supermal Karawaci

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The furniture, predominantly in white, was accentuated with Skintific's brand color.

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Concept & Initial Design by Vershome
Creative Director Roni Timothy
Lead Designer Travis Tandy
Designer Chen Rochelle, Devany Liora
Graphic Designer Jennifer Christi

Project Manager Nicole Herman
Photographer Fine Projects

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