The Bath Box
2022 | Surabaya, ID
PROJECT
RATIONALE
Adjustable modular design was our top of mind when designing The Bath Box booths. We made sure that each of the design elements are flexible and versatile enought to be transformed into many shapes and sizes.
The durability and versatility of this modular booth have been proven to stand the test of time, withstanding an exceptional 10 reinstallation cycles spanning from 2022 to 2023, exemplifying its commitment to sustainability.
PROJECT TIMELINE
61 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Surabaya, Indonesia
What we hoped to achieve by this concept is that The Bath Box can mix and match their looks based on the existing asset done in previous installation. As an added bonus, the modularity of the design enables them to integrate the other brands, Allglows and Bloomka into one booth.
With differing characteristics and brand identity, we made sure that the overall booth looks are still what we envisioned and compliments each other yet distinct enough for the visitors to notice the different brands inside.
Production and Installation by Vershome
Creative Director Roni Timothy
Lead Designer Shania Jessy
Project Manager Shania Jessy
Designer (Bloomka ATM) by VOC Studio
Photographer Tristan Salim
Other Projects
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2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
