Tropicana Slim
2025 | Jakarta, ID
PROJECT
RATIONALE
Tropicana Slim aimed to create a natural, health-inspiring booth that focused on educating visitors about their daily sugar intake.
As a healthier sugar alternative, the brand continues to promote better lifestyle choices through clear, accessible messaging.
This was the first time both Tropicana Slim and VERSHOME opened a booth inside an MRT station. That came with a long list of new procedures we had to learn, prepare for, and double-check. From access permits to loading schedules, everything had to be precise to ensure a smooth setup.
PROJECT TIMELINE
62 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design,
Production, and Installation
LOCATION
Jakarta, Indonesia
Early on, the Tropicana Slim team shared a key insight: many people still don’t realize how much sugar they consume from everyday snacks and drinks. That became the heart of the booth’s concept. We worked closely with their team to strengthen the message through interactive, on-site education. One highlight was a wall display where visitors could guess the sugar content in popular Indonesian snacks using magnetic spoons. For example, one donut contains around two tablespoons of sugar, which amounts to half of the daily recommended limit.
Other areas in the booth included a body scale and consultation zone, a snack bar with Tropicana Slim’s healthy treats, and a photo booth for visitors to enjoy. The curved facade, filled with greenery and vibrant yellow accents, gave the space a fresh and inviting feel. Natural wood elements were used throughout the interior to bring warmth and reflect the brand’s friendly and approachable tone.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Ragnall Mayer, Agres Lestari
Project Managers Deny Timothy, Nyda Hafsari Putri
Graphic Designers Rizaldi Putra, Rahmadani Futroh Wibiyanto
Photo by Fine Projects
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2022
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25th Biscuit Orang Tua
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