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Wardah 2025
2025 | Tangerang, ID
PROJECT
RATIONALE
VERSHOME presents a 36 m² pop-up booth for WARDAH at Soekarno-Hatta Terminal 3, designed to bring a meaningful stopover for travelers this Eid season.
The space includes a Gifting Station for curated hampers, Wcafe, personal color analysis, and a skin check zone. A hologram fan installation adds an immersive layer to the branding experience.
Midway through planning, the concept and layout were completely overhauled. We responded quickly with a new direction and executed the build within a tight 10-hour window. To pull it off, we mobilized 20 to 25 VERSHOME production crew on-site overnight.
PROJECT TIMELINE
62 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Tangerang, Indonesia
With speed, clarity, and purpose, the booth brings together function and storytelling to create a thoughtful, personal moment before takeoff.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Shafa Syahada, Gale Lourdes, Salvia Claresta Aurel
Project Manager Nicole Herman
Project Officer Grace Sianturi
Graphic Designers Jennifer Christi
Photo by Fine Projects
Other Projects
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TWC 2020 Online
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