Wardah
Journey to Ramadan
2026 | Jakarta, ID
PROJECT
RATIONALE
#Tenang Kuatkan Langkahmu is the main theme of Wardah Ramadan 2026. This theme invites the audience to Breathe, Reflect, and Repurpose.
In collaboration with Wardah and its stakeholders, we created a dedicated space that serves as a meaningful starting point toward the holy month and marks the opening chapter of this year’s festive campaign.
PROJECT TIMELINE
36 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
The spatial language is shaped through soft curves and gentle geometries, creating a calm and fluid circulation. The journey unfolds progressively, beginning with Opening Quotes as a reflective gateway, moving into the Reality Zone that represents the dynamics of everyday life, and continuing to the Inspiration Zone and Immersive Projector as deeper experiential touchpoints.
The Love Letters from Allah and Verses to the Soul installations present uplifting messages in the form of letters and voice elements, integrated into the architectural surfaces. Warm lighting enhances the intimate ambience, while a garden installation serves as a transitional buffer leading to the study area. The Modest Verse, tester, and product bundling areas are positioned at the end of the journey as part of the closing experience.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designers Agres Lestari, Irfan Hardiansyah, Gale Lourdes
Project Manager Nicole Herman
Project Officers Grace Sianturi, Victoria Abigail
Graphic Designers Rizaldi Putra, Muhamad Farhan Ghifari
Photo by Fine Projects
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