YouTube Creator Day & Partner Day 2023
2023 | Jakarta, ID
YouTube Indonesia requested an installation to guide guests through the various activities at Partner Day & Creator Day 2023.
Our primary focus in the installation design was on creating a well-structured path and way-finding system, providing orientation cues for guests to seamlessly navigate and experience each activity. Furthermore, we seamlessly integrated YouTube’s simple and approachable brand identity into the design, incorporating clean and playful shapes.
Concept, Layout Plan, 3D Design, Production, and Installation
Throughout the design phase, challenges emerged in aligning the key visual concept provided by the Big Tree team with YouTube’s brand identity.
These challenges were successfully addressed by incorporating both the key visual colors and YouTube’s brand colors, ensuring a cohesive and harmonious visual representation for the installation.